Not so long ago, mobile apps were only an option for large businesses and corporations. They had the budget to hire programmers and android app developers for getting an app made. However, with technological advancement, things have changed considerably in the past few years. Today, even small to medium-sized businesses can get their mobile apps developed at a fraction of the cost it used to be and make use of them for expanding their user base and for providing a better experience to their customers. Every business needs to have one these days because high priced developers are no longer a deterrent.
If you invest in a mobile app for your business, it will enable you to grow your business in the following ways:
Increase visibility at all times
Statistics show that on an average, approximately 2 hours are spent by an individual on their smartphone. There are a more than a billion smartphones globally, which means that people spend more time on their smartphones now instead of their PCs and a business needs to adjust their marketing strategy accordingly. Mobile presence ensures that your business is exposed to a large number of eyeballs. Your name, image and logo will be seen by many as they scroll and this increased visibility will bring more and more people to your app. If you sell products through the app, it can also boost your sales.
Mobile apps are an excellent source of information for a business when it wishes to know more about its customers such as geographical locations and demographics. In addition, just like you can gather information, you can also use the apps for providing information to customers about your products and services. You can share news about your latest developments, provide product specifications, prices, features and any special rates or promotions you might be offering. A business will be able to discover the preferences of individual customers and appeal to them accordingly. Moreover, direct marketing will also bring them additional customers and expand their reach through word-of-mouth from existing clients.
Develop Brand Recognition
Whether your business is rebranding or a new one, you can use a mobile app for enhancing its recognition. All you have to do is create an app that boasts simple yet powerful features that can mesmerize your audience. You just have to create a unique and functional app rather than having an expensive billboard constructed. The aim of the business is to get its clients involved with the app on the regular basis and take advantage of effective frequency, which basically means greater interaction will lead to greater purchases. Make sure you include the sharing button in your app that customers can use for sending the link to their friends family, thereby recommending they download it.
Turn it into a Social Platform
Your mobile app should have comprised of social features if you want to use it for expanding your audience. Most people use social media only for the purpose of seeing what their friends are up to. You can incorporate this idea into your marketing strategy as this will allow people to see your brand while they are catching up with their pals. Features such as comments, in-app messaging, photo-sharing capabilities and likes can work wonders. Plus, also allow your customers to log into your mobile app through their Twitter or Facebook accounts. This approach will be immensely effective in bringing repeated sales, increasing customer engagement and retention and lead to monetization. Your app and business get more exposure and visibility.
These are some of the ways a business can use its mobile app for reaching a bigger audience.