There is no doubt that technology has changed the way we live our lives significantly over the years, and music is no exception. From magnetic tapes, to compact discs, to downloadable mp3 files, and online streaming, technology has changed we produce and consume music.
Moreover, social media, augmented reality, artificial intelligence, and virtual reality have changed the way artists can share their music with their audience. Also, artists can get real-time feedback from their audience and fans to improve themselves and update their marketing strategies. Let us know more about how technology is rapidly changing the music industry.
Production of Music
With technological innovations, new artists can learn how to produce music themselves without the help of a trainer or instructor. The rise of online tutorials and schools has made it possible for beginners to enter this trade and learn to produce music in a studio or at home. Learning music is now easier than ever due to the availability of online trainers and tutorials. However, artists need to practice a lot to achieve perfection, and there is plenty of competition in this field.
Technology has also changed the way artists and production houses use to deliver music to their audience. The arrival of innovative online channels like online downloading and streaming services, has made it quite easy for customers to access music. Streaming the music is much more affordable than buying it in physical form like compact discs. Moreover, consumers don’t need to step out of their home as all the streaming and downloading is available online.
Marketing for Artists
The presence of social media has a great impact on how music is marketed in the industry. Now the artists can create an online presence using various social media platforms like Facebook, Instagram, Snapchat, Tiktok, etc. Their fans can follow them on social media, and artists can also communicate with them. Social media is the best way of marketing for artists and any other category of professionals.
Musicians use a multitrack recording to create music nowadays. It enables the artists and musicians to record separate pieces of a song and compile them together to create the final song. It also allows individual tweaks to be made in specific sections of a track and add layers to a musical instrument.
Musical Instrument Digital Interface (MIDI)
Before the arrival of MIDI, if you want a trumpet part on a track, you would need a trumpet player to record the same. However, now you don’t need a trumpet or any other musical instrument to record it on a track. Using MIDI is as same as knowing the code behind the music, and it enables the musical instruments to communicate with each other through electronic tools. Moreover, MIDI makes it easy to fix the errors without which you need to replay and record the instruments. Therefore, MIDI enables the artist to create music with freedom and keep the overall cost of production as low as possible.
Artists are not perfect at any time while creating music. It is common for an odd note to get slightly off the pitch while producing a piece of music. Auto-Tune allows musicians to pitch faulty notes instantly and tweak them to the nearest semitone to make the pitch-perfect vocal performance while in the process of production. Although the artist uses it subtly, some of them use it to exaggerate their vocal tones to create a new and original sound.
The introduction of digital software programs into music production was probably the biggest game-changer, allowing musicians to write, record, and create their own songs at a reasonable quality. Programs like Logic and Protools offer a variety of innovative effects, plugins, and tools to help enhance the music’s sound consistency. Apple computers often come with their own built-in software called Garageband, which is basically the first step towards a home studio. By creating music in this way, many of today’s top bands and artists started their careers.
Do you remember the arrivals of MP3 players? Okay, if you don’t, we’re assuring you that they soon became all the rage–that’s until iPods launched in 2001. Although sales of the iPod began slowly, it quickly became the device for public listening to music. Apple music goods have been ruling and setting the standard since then. It’s tough to think of the days of CD players and walkmans as today we can fit all our music collections into one small handheld unit that is weightless, pocket-friendly.
Many websites like MySpace, YouTube, and Napster were among the beginners of music streaming enabling artists to upload their composed music and make it available for their audience. More recently, we saw the introduction of specific streaming sites like SoundCloud, while free platforms like Spotify, Apple Music, and TIDAL allow listeners to enjoy music from every country, genre, and background. However, there were downsides that affected the earnings of artists from their music–a battle that changed the landscape of the entire music industry.
In earlier times, musicians need a whole band to play a live song. Nevertheless, other musicians became an extra bonus with the introduction of loop pedals. Loop pedals allow solo musicians to perform a whole song themselves with varying beats and instruments, with just using a button. Perhaps Ed Sheeran is the most popular loop pedal user–armed with a loop pedal and his acoustic guitar, he manages to capture audiences in the same manner as a full 12-piece band.
Music development is not the only environment that has been influenced by new technology–the way we consume music has also significantly changed. Smartphones and tablets have had an enormous impact on mass usability–from keeping our music collections to buying merchandise and concert tickets with just a few quick clicks. Music apps allow you to download from any online music store and listen to their favorite tracks online as well as offline. We’re not sure how it can be simpler than this, but the way we produce and consume music is going to undergo further changes in the future.