Content is usually written with an aim to sell. As per a study, it has been proved that consumers are 131% more likely to purchase after reading informative high quality content from a specific brand. This means you should implement effective strategies to make the trick work well. The idea is to write copy that converts.
Here’s a step by step guide to help you optimize content and attract massive sales:
Step One – Choose a Topic your Readers are Concerned About
This the most crucial part of writing content that attracts sales. The content should perfectly match the interests of your audience. Right choice of topic will help you create miraculous content. Try reaching out to few proven sources of fail-safe topic ideas. Some of the best ones recommended by experts include Reddit, Quora, Website Traffic Statistics and Analytics Alexa, and Buzzsumo.
Step Two – Produce a Work of Art
Mediocre content doesn’t sell well. Make sure you create a masterpiece. It should be so captivating that people simply can’t resist sharing it. This demand writing a compelling blog post so larger-than-life in its range that it pushes massive sales. Start with plan KPIs you would work to improve. Spend some time on deciding the goal of that specific article. Create a compelling headline and give a wonderful intro. Try and create some amount of suspense with your introduction.
You can help it come up as a trailer of the kind of content that’s going to follow. Thereafter, produce actionable, detailed content. Make sure each article has around 1,500 words or more. Apart from high quality content, you need to include several high quality images. This is important to keep readers engaged. Also use engaging videos. These are already a rage among online visitors.
Step Three – Employ Best SEO Practices
Make search engines fall for your content. Make sure you create a post that ends up in top 10 preferred ones on Google. This is possible by implementing the best SEO practices to win high search engine results. According to experienced SEO company professionals, the task isn’t difficult. All you need to do is focus on long-tail keywords for higher conversion rate. Using Ahrefs for assessing relevant keywords is the best thing you can do.
This is a paid tool that lets you type your general keyword into the Keywords Explorer to get the best results. Another tip is to write an obliging meta description. This description is what most people tend to read when they search for your content. Adding something brief to encourage readers to click through to read the article will work. Lastly, focus on optimizing the images you add. You can do this by adding helpful image file names and alt text.
Step 4 – Persuasion Techniques:
Designing content to be persuasive will help you attract sales. Use some persuasion strategies to attract your clients. You can do this by displaying a lot of social proof. Integrating social proof while talking about products in content will enhance credibility of your brand. Include some positive customer quotes in your content. You may even add strong case studies. The tone of content should be friendly. This doesn’t mean you get too intimate. Keep it casual and simple.
It is also important that you include some amount of insistence to drive sales. Time-sensitive content writing is a great option. Let your customer know that an offer is valid for a specific set of months or days. Quotes from happy customers will prove the success and quality of your products.
Step 5 – Close with a Powerful Call to Action
This step involves winding up the content you’ve slogged so hard to create. It is now time to establish strong lasting relationships and credibility of your brand. The last step is all about creating captivating calls to action that drive sales in the long term.
Regardless of the type/size/category of product or service you sell, content writing can help you upturn your revenue and profits. A high-converting copy is something that addresses the needs, concerns, and struggles of consumers. Aim at creating content that attracts visitors and boosts sales. It also improves shares.
Make sure you use best SEO practices to grab a reputable position on first page Google. Close the content with a rock-solid call to action persuasive enough to drive customer conversions and sales.