New research on mobile engagement tells us that:
- 1.5 billion smartphones were sold worldwide in 2016.
- 77 percent of US adults owned a smartphone in November 2016.
- Consumer engagement with mobile is growing.
- The top five app activities among US consumers in 2017 were mobile casino gaming, video viewing, messaging, listening to audio and social media.
- The number of apps available worldwide is exploding.
- 75 percent of all internet usage originates from a mobile device around the world.
These statistics and others send a powerful message to all business owners from pet store owners to casino sites. If you want to reach the largest possible audience, make sure that you have a mobile presence.
Mobile Apps Vs. Mobile Enabled Sites
Some businesses have been quick to catch onto the potential that mobile visibility offers and spend significant resources enabling their sites for mobile and creating mobile apps.
The difference between a mobile app and a mobile-enabled site is important. Mobile websites and apps can look very similar at first-glance but each has its own place in the mobile marketplace. Determining which is most suited to your needs depends on multiple factors including your target audience, your goals, your available budget and the features that you want to offer your visitors.
Mobile websites are similar to any other website in that it consists of browser-based webpages that visitors access via the Internet. Mobile websites are designed for smartphone and tablet interfaces which have smaller screen and touch-screen navigational tools. Most business owners who have a website that was designed for a desktop screen can enable their website for mobile use. Mobile websites display text, images, video and various interactive tools in the same way that those elements are visible on a PC site.
Apps are applications that you can download and install on your mobile device. Users go to “app stores (Apple App Store, Google Play, Android Market, etc) to find a VERY large selection of apps to download. The app pulls data and content from the Internet or it may download the content so that the user can access it without an Internet connection.
New apps and mobile sites emerge every hour. Some recent statistics show:
- There were 197 billion mobile app downloads in 2017. The majority of those app downloads were Android apps.
- Most people spend the majority of their mobile engagement on social networking apps.
- Users spend an average of 2.3 hours on digital media in the United States.
- On average, mobile users in the United States use 9 apps daily.
- Games are the most popular iOS app category.
- Tools are the most popular Android app category.
2018 is already seeing an explosion in new and innovative apps. Some of the best include:
If you have a Google account (which is free and comes when you open a gmail account) you can access the suite of Google apps that are part of Google Drive. They include:
Google Docs, Google SpreadSheets, Google Slides, Google Forms Google Photos, Google Calendar, Google Keep and, of course, Gmail. You can enjoy unlimited photo and video backup through the Photos app. Everything is backed up on Cloud as you create it so you don’t have to worry about loss or hacking. Google Drive is compatible with Microsoft WORD, EXCEL and PowerPoint.
One of the exciting new directions for Google Drive 2018 involves the new software tools that you can use to access files in the cloud and back up your data. Sync and Back-Up offer these services.
Google Maps keeps getting better all the time. Google maps business owners and other knowledgeable locals to submit sites for inclusion in the maps so that people can easily find venues, commercial sites and any other locales that give them the guidance to help them find what they need.
In addition to business venues, Google maps displays traffic data, directions to almost anywhere, and places of interest. When combined with WAZE, Google Guides and other Google tools, Google Maps offers a powerful source of information, both for those searching for a place and for those who want to draw people to their site.
LastPass Password Manager
Last Pass was designed to meet the needs of modern Internet users who, following the advice of security experts, have a different password for every site but can’t remember multiple different passwords. The LastPass password manager costs $12 per year. Users can save their log-in details in a safe, secure and easily-accessible way. You pick one master password and then you can store all of the rest of your passwords in one convenient format. You can use LastPass on all of your computers, smartphones and tablets. If you’re traveling you can access your LastPass account and use the tool on someone else’s device.
WallpapersCraft 4K Bakckgrounds
If design and appearance is important to you, you should download the WallpapersCraft 4K Backgrounds app. WallpapersCraft 4K Backgrounds features thousands and thousands of wallpaper backgrounds which you can download in high resolution for your screen background.
The SurveyMonkey app allows you to take surveys of your customers, potential customers, employees and anyone else who can give you information that will help you grow your business. Surveys are powerful tools because they:
- Provide a market analysis.
- Allow you to follow up with your customers.
- Give you a tool to track your business’s past performance.
- Present customer demographics.
- Allow you to crowd source so that you can collect feedback and new ideas.
You can create surveys on SurveyMonkey and send them to your contacts where they can complete the survey on their PC or mobile device. Then you can analyze the survey results on mobile or desktop and use the information as you make decisions about the future of your business.
Wizer is an interactive app for teachers. Educators can create interactive worksheets using videos, alternative types of questions, games, videos and other types of activities. Students complete the worksheets and then send the worksheets to the teacher for assessment.
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