Our thanks to Ashley Wilson for providing this guest post. AppsPCTube.com is completely separate from the writer of this guest post and was not compensated for this posting in any way. AppsPCTube.com welcomes guest posts; but postings on our site should not be seen as endorsements for the products or services offered by the guest posters.
Ashley Wilson is a content creator, writing about business and tech. She has been known to reference movies in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.
Everywhere you look, people spend their days connected to their smartphones. We’re always checking social media, playing games, and even using apps to make us more productive at work.
If you have the skills and creativity to develop an app, then there’s a huge audience out there for you to reach.
However, just because there are many opportunities for app developers today doesn’t mean that there aren’t challenges to think about.
Today, we’re going to look at some of the biggest challenges of app development, and how you can overcome them.
- Finding the Right App Idea
There are currently 2 million apps on the Apple app store. The chances are that you can only name a handful of the top-ranking apps available. If you want to stand out in a sea of digital options, you need to think carefully about what you can offer your target audience.
Start by looking at the top-ranking apps in your industry. For instance, if you’re thinking of making a game that helps with memory development, you might want to see which games are getting the most downloads already. The same applies if you’re creating an app for task management or productivity.
Once you’ve analyzed your competition, don’t just copy and paste the features that they offer into your own app. Look at what you can do to make those apps even better.
Can you solve problems that customers complain about when leaving negative reviews? Can you address the needs of a niche that’s often overlooked?
- Delivering Excellent Customer Experience
Once you have an amazing idea, you need to bring it to life in a way that engages and entertains your target audience. This can be a more complicated process than most app developers and business owners recognize.
It’s easy to make decisions about usability and user interfaces based on what you know about your industry. However, just because you see something as straightforward doesn’t mean your customers will.
For instance, if you design payroll software that only makes sense to you and other financial experts, then you’re going to appeal just to a very small niche. On the other hand, if you design software that takes complicated ideas and makes them simple, you’ll connect with more leads.
Use your user personas and customer research to step into the shoes of a potential downloader.
When you publish your new app, make sure that you include any documentation and guidance you can to help your customers.
- Managing Technical Requirements
Unfortunately, there’s no one-size-fits-all set of technical guidelines out there that applies to all operating systems. The technology that you need to use to create an app for an iPhone user is quite different from the tech that you’ll use to build an Android app.
Getting the technical requirements right is essential to ensuring that you attract the right people to your application. Once again, understanding your target audience will be crucial here.
You may need to spend some time assessing the market and even surveying existing customers to find out whether your clients are more likely to be iOS or Android users.
Once you know which operating system you’re going to design for first, learn as much as you can about development in that area. Remember, you can’t just add in extra functionality later. Making a mistake with your app design initially could mean that you need to start the whole development process over from scratch.
- Handling Your Budget
All entrepreneurs have a budget to consider. It doesn’t matter if you’re designing apps for the technology landscape or the music landscape. You need to know how much funding you have and how you’re going to allocate your resources.
Find out how much it’s going to cost to develop your app. To do this, you’ll need to think about:
- Software and technology costs: What kind of tools will you need to build your app?
- Time and labor costs: How much time are you going to spend on this app, and how much is your time worth?
- Operating and running costs: Things like internet connections and electricity will be essential when you’re coding your app.
Don’t forget that you might need to think about hiring costs too. If you need someone with specific skills to design a feature for your app, then there are extra expenses for hiring, onboarding, and training your new developer.
There are many freelancers who offer app development services, and they already have the expertise and tools necessary. This can significantly reduce your app development cost because you don’t need to invest in staff or software that you may not have a use for later.
- Maintaining Performance
Finally, designing and launching a successful app is just the first part of your developer journey. You also need to make sure that the app continues to deliver the right experience to customers.
Start by making sure that you thoroughly test the app before you launch it.
Don’t make the mistake of rushing into publishing your app, just to get hit with lots of negative reviews because essential features don’t work properly. It might help to have some other people go through your app and look for problems too.
Once your app is ready, monitor its performance, and keep track of your audience’s feedback. If something goes wrong with your app, you need to be prepared to jump into action and fix it as quickly as possible.
You should also be constantly searching for ways to make the app better by adding extra features or fixing bugs.
Overcoming the Challenges of App Creation
Just like any venture, app creation comes with its fair share of challenges to consider. You might face several barriers as you make your way into the mobile app market, including the five we mentioned above.
However, with a little preparation and the right attitude, you can overcome these issues.
Choose your app idea carefully, deliver amazing user experiences, and get the tech right from day one. Keep a close eye on your budget and be prepared to fix issues when they happen too.
Get those things right, and your app is more likely to be an incredible success.