Giving QR Codes a Personal Touch

With their growing popularity and unrivalled versatility, QR codes are sparking the imagination of entrepreneurs and individuals alike. From direct links to audio clips, videos and websites there is a growing understanding that QR codes are almost limitless in the connections that can be made with a simple scan from a smartphone.

Descriptive text in its many forms, professional bios, contact details, Google map refs… the list continues to grow. Not forgetting the trend of using QR codes as personal avatars for business or social media. A few well spent minutes with a QR code generator and you have the summation of your personality traits, achievements and social status wrapped in a QR code.

Most QR codes lack character

Typically QR codes are black and white and this tends to lack character.   They can blend into the background, and so many people fail to realize they are there, or aren’t aware that they can interact with them.

Multi-national companies like McDonalds, Addidas, Starbucks and co have all taken the QR code a step further, adding their branding, colors and adding a bit of personality.

Despite the fact that QR codes have been around for some time, they are still relatively new and novel to many people.  Seeing a eye-catching QR code is much more of an attraction than a bog standard black and white one.

Creating a Personalized Qr Code

Using a more premium QR code generator such as QR Crazy or Uni Tag you will be able to design your exclusive, dynamic QR code with colours and shapes that match your vision. You can add a picture or logo in the centre to add an individual touch to your personal or business QR code. Your registered company logo in the centre can only help to enhance your corporate identity. You may be unaware that you can also style your QR code in whatever color you choose.  Including the backdrop.  QR scanners are sophisticated enough to read QR codes with all manner of customizations.  Including different frames to draw attention to your exclusive QR code.

For something more ambitious you may choose to use a professional film or video company. Something like this is can also be hosted on YouTube or a website with a direct link through a dynamic QR code. Create a QR code for every product and include it in your advertising mix. There is no reason not to use several QR codes in the same advertising format. You could link to a Contact Us form and an action video or company website with separate QR codes. To get the maximum response to your cutting edge QR codes make sure to add a clear call-to-action in close proximity – otherwise they are just fancy QR codes that potential customers don’t know what to do with. The companies that would benefit from this approach are endless.

Ever more questions that could be easily answered with a QR code prominently displayed and linked to a company video or an artist’s collection of impressions of what the development will look like.  Remember to always include a point of contact for those questions when even a video isn’t enough and, for retail goods and wholesalers in particular, don’t forget that all-important ordering page.

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